3 Ways Digital Marketing Gives You The Power
As a consumer in today’s world of digital marketing, we are constantly being
marketed to. From all the various forms of social media – Facebook – LinkedIn –
Twitter – Instagram, etc., marketing is everywhere. Banner ads are on the majority
of websites, it is difficult to avoid them. Being connected = being marketed to.
Definitely all other forms of marketing continue from TV, newsprint, magazines,
billboard, mail outs, etc. but we can be more selective on what we choose to view /
read in that regard. Most marketing campaigns include traditional with digital
marketing. But now that we live on our smartphones, digital marketing has the
greatest impact – it is much more visible and direct; that can be positive and
The biggest mistake in marketing – is to think that marketers are the experts –
wrong – you, the consumer are the expert – you tell the marketers what is right or
wrong. To click or not to click on that ad – the right message will eventually get back
How do we as consumers determine what will be the latest trends and send that
clear message? By our actions or lack of.
1. Entertainment – YouTube’s success has led the way to increased video and
live production. We enjoy being entertained which is why this form of
marketing will continue to increase. We like the how-to videos, training, live
event videos, testimonial videos, etc.
2. Quality Information – We want to know the facts, the real story, good content;
transparency in marketing wins the day. Quality, informative in-bound
marketing is all about creating great content that encourages/inspires you to
know more. We like to be educated on brands and services; knowledge is
3. Interaction – Conversations allow us to be heard – which is why real-time
chatting has and will continue to be so effective. It allows for immediate
answers to questions; efficient, informative and easy. That interaction can
also lead to improved service, increased testimonials and referrals – a win-
win for both parties.
We now have the ability to be current on the latest brands/trends with more
options. We can decide to search/shop for what we want 24/7. While it does feel at
times to be overwhelming due to the massive quantity of digital marketing, we as
consumers have the ultimate power and ability, more than ever before, to determine
what we like and what we dislike.
You have the power.